Varner Injury Advocates
Full personal injury law firm rebrand, website redesign, managed support, and hosting migration.
Overview
Varner Injury Advocates is a personal injury law firm that transitioned from its previous identity as Varner Faddis into a refreshed, modern brand. Inovista supported the firm through a complete digital rebrand, website redesign, ongoing managed website services, and a final hosting migration to client-owned infrastructure.
Rebrand & Website Redesign
As part of the firm’s transition from Varner Faddis to Varner Injury Advocates, Inovista executed a full digital rebrand across the website. The work included updating the site’s visual identity, redesigning key pages, refining typography, and aligning page-level layouts with the firm’s new name, positioning, and brand direction.
The redesign ensured that the website presented a more consistent and professional identity while clearly reflecting the firm’s updated focus as a personal injury advocacy brand.
Managed Website Services
Ongoing managed services for Varner Injury Advocates covered a wide range of website maintenance, quality improvements, and brand consistency updates.
Key work included:
Updating chat widget colors to match the firm’s brand palette.
Verifying MailChimp DNS records, including CNAME and TXT records.
Extending homepage typography styles across interior pages for consistency.
Removing remaining legacy Varner Faddis font styling from the site.
Replacing pixelated logos in the footer and case results sections with high-resolution assets.
Installing and configuring the site favicon.
These updates helped improve the site’s visual consistency, technical accuracy, and overall user experience across all major pages.
Hosting Migration & Offboarding
At the conclusion of the engagement, Inovista completed a full website offboarding and hosting transfer. The Varner Injury Advocates website was migrated from the previous managed hosting environment to the client’s own independently managed hosting infrastructure.
This ensured the client had full control over their website environment while preserving the integrity, structure, and functionality of the completed website.
The work
